HCMC – The Vietnamese ST25 fragrant rice has been introduced to the United Kingdom (UK) market.
Ho Quang Tri Private Enterprise yesterday, September 9, signed an exclusive distribution contract for ST25 rice with UK-based EUTEK Group Limited.
“The rice received much praise from the Asian communities when it was first introduced to the market,” said Nguyen Hai Nam, business development executive of EUTEK Group Limited.
EUTEK Group Limited would focus on marketing and distributing Vietnamese rice and specialties in the market, he said.
According to him, ST25 rice brought to the UK market is a testament to the quality and position of Vietnamese rice in the world market, especially after the United Kingdom-Vietnam Free Trade Agreement came into force in May 2021.
ST25 was developed in Vietnam by agricultural engineer Ho Quang Cua and his colleagues and won international prizes.
Earlier, Ho Quang Tri Private Enterprise had exported two containers of ST25 rice to Australia and the rice also received positive feedback.
“Some other countries said they wanted to import ST25 rice,” Cua said.
ST25 rice won the World’s Best Rice Contest in the Philippines in 2019 and was awarded second place at the World’s Best Rice Contest 2020 held in the United States.