HCMC – After conducting its 15th annual global shopper study, Zebra Technologies advised Vietnamese retailers to boost inventory management by investing in the omnichannel model and technology to offer better services to customers.
At a press briefing on December 21, Christanto Suryadarma, Southeast Asia sales vice president at Zebra Technologies Asia Pacific, said that retailers should ensure that inventory management is up-to-date and accurate.
Shoppers are looking to execute the omnichannel process, either buying items in a store or online, so retailers should prepare their inventory to respond to both physical and digital purchases, he said.
Echoing the view, George Pepes, APAC vertical solutions lead for retail and healthcare at Zebra Technologies, said that through the recent study, one of the key issues that affect customer satisfaction is out of stock.
“According to the global study, we have seen that a whopping 76% of shoppers leave without the items they intended to purchase, with over 40% blaming it on out-of-stocks. The key understanding for retailers should be that inventory is a basic fundamental of retail. As such, retailers should adopt technology and promote the omnichannel model to ensure that they have real-time inventory visibility across all of their supply chain,” said Pepes.
Zebra Technologies on December 21 released its 15th Annual Global Shopper Study, which was conducted between June and July 2022, collecting feedback from more than 4,000 retail decision-makers, retail associates and shoppers worldwide.