CAN THO – Tan Long Group Joint Stock Company (Tan Long Group) has said it will find ways to enter the European rice market after its ST25 rice labeled A An gained traction in the Japanese market.
To that end, it would keep expanding the linkage between rice production and consumption of the farmers in the Mekong Delta, a Tan Long Group representative said.
Under the EU-Vietnam Free Trade Agreement, the EU grants Vietnam a 0% tax incentive with an annual quota of 80,000 tons of rice, including 30,000 tons of milled rice, 20,000 tons of unmilled rice and 30,000 tons of fragrant rice.
It also liberalizes trade in broken rice.
The ST25 fragrant rice was served at the Japanese Cabinet Office lunch on September 2 this year.
On June 30, Tan Long Group, Kiraboshi Bank Japan, Sun-Tommy importer and Spice House distributor launched the A An rice, officially selling the product at Japanese supermarket chains, Tan Long Group reported.
Earlier, Tan Long Group exported ST25 rice to Japan after passing a testing process with over 450 targets. “This is also the first time a domestic rice brand has been successfully exported to an extremely difficult market like Japan,” the company’s representative said.
ST25 rice won the World’s Best Rice Contest in the Philippines in 2019 and was awarded second place at the World’s Best Rice Contest 2020 held in the United States.
Tan Long Group has set out to expand its production scale up to one million tons of rice a year.
Tan Long Group is also the owner of Hanh Phuc rice factory in the Mekong Delta province of An Giang, which was put into operation in early 2022 and covered an area of 161,000 square meters.
The factory has a drying capacity of 4,800 tons of fresh rice per day, a system of 80 rice silos holding 240,000 tons of rice and a milling and processing capacity of 1,600 tons a day.