HCMC – NESCAFÉ, Nestlé’s largest coffee brand, on October 4 outlined the NESCAFÉ Plan 2030 to help make coffee farming more sustainable and work with coffee farmers to help them transition to regenerative agriculture.
The brand is investing over one billion Swiss francs by 2030 in the NESCAFÉ Plan 2030. It is supported by Nestlé’s regenerative agriculture financing following the Group’s commitment to accelerate the transition to a regenerative food system and ambition to achieve zero net greenhouse gas emissions.
“Climate change is putting coffee-growing areas under pressure,” said David Rennie, head of Nestlé Coffee Brands.
“Building on 10 years of experience of the NESCAFÉ Plan, we’re accelerating our work to help tackle climate change and address social and economic challenges in the NESCAFÉ value chains,” he added.
Regenerative agriculture is an approach to farming that aims to improve soil health and fertility, as well as protect water resources and biodiversity. Healthier soils are more resilient to the impacts of climate change and can increase yields, helping improve farmers’ livelihoods.
NESCAFÉ will provide farmers with training, technical assistance and high-yielding coffee plantlets to help them transition to regenerative coffee farming practices.
Besides, NESCAFÉ will be working with coffee farmers to test, learn and assess the effectiveness of multiple regenerative agriculture practices. This will be done with a focus on seven key origins, from where the brand sources 90% of its coffee: Vietnam, Brazil, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.
Under this plan, NESCAFÉ aims to achieve 100% responsibly sourced coffee by 2025, 20% of coffee from regenerative agricultural methods by 2025 and 50% by 2030.
NESCAFÉ is committed to supporting farmers who take on the risks and costs associated with the move to regenerative agriculture. It will offer programs that help farmers improve their income due to that transition.