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Monday, July 26, 2021

Mid-Autumn Festival 2020: Mondelez Kinh Do introduces new disruptive innovations beyond traditional recipes

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This year, Mondelez Kinh Do brings back the beauty of Mid-Autumn Festival with its latest mooncake campaign “Finely crafted, to keep your story alive”.

As a highlight of this mooncake season, Mondelez Kinh Do presents its latest innovation named Trang Vang Black & Gold. The mooncakes are encased in a lavish black crust, dusted in a layer of glittering gold powder, and filled with luxurious ingredients such as sea cucumber and abalone.

Apart from the supreme Black & Gold line, consumers are offered a variety of choices to indulge in this reunion occasion: from the contemporary Oreo mooncakes, the premium “Trang Vang” line, to the exclusive range for children with AR technology packaging, and the traditional “Thu” line with a newly added creation – the rich and creamy Lava mooncakes in three flavors Custard, Cheese, and Green Bean Pork Floss. For those with special health needs, there are diet/vegetarian mooncakes with choices of 70% sugar reduction and no sugar added.

In line with Mondelez International’s Environmental Impact Goals, all Kinh Do mooncake handle bags are made from paper, which is recyclable and friendly to the environment, while 90% of plastic knives have been removed from mooncake boxes.

Consumers can buy Kinh Do mooncake easily at supermarkets, stores, booths across the country and through e-commerce channels such as Tiki, Shopee, Lazada, Grab, and enjoy a splendid festive atmosphere by joining Mondelez Kinh Do’s special Mid-Autumn event with various activities at Saigon Centre from 21 Aug to 13 Sept.

Besides the domestic market, the company continues to affirm its international quality by exporting products to the U.S. for the 12th straight year, and Oreo mooncakes to Singapore and Thailand for four years in a row.

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