Tlinh and Grey D also officially signed the contract with MMUSIC as the Exclusive Recording Artists starting from 2022.
On March 24, 2022, the MMUSIC Launching Event took place at the METUB Network headquarters building in HCMC. The event was attended by Ms. Ha Thi Tu Phuong, CEO of METUB Network, Ms. Tran Thi Bao Trang, Managing Director of MMUSIC and other Vietnamese young artists, such as Wren Evans, Hoang Duyen, Tlinh, Grey D, Music Director – Onionn and more than 200 VIP guests.
Additionally, the MMUSIC Launching Event also welcomed many important partners in the industry, such as Ms. Lan Khanh, Mr. Tran Thang Long and Ms. Judy Nguyen from Universal Music Group, Representative of Apple Music – Mr. Richard Vu, Representative of Spotify Vietnam – Ms. Ha Do, Representative of NhacCuaTui – Mr. Thien Nhat, Representative of Zing MP3 – Mr. Vu, Representative of Billboard Vietnam – Mr. Tuan Bui, Representative of TikTok Vietnam – Ms. Phong Phuong, and Representative of ST.319 Entertainment – Mr. Aiden Nguyen.
During this event, the METUB Network officially announced its important project in 2022 which was MMUSIC – Music Record Label to the partners, the press and the public. MMUSIC is a music ecosystem and new playground dedicated to Gen Z music artists and audiences in Vietnam. With the desire to accompany, support and provide such precious opportunities for Vietnamese artists to easily reach out to their target audiences and generate new chances for international collaboration, MMUSIC is operated by the METUB Network team – a leading digital and entertainment company in Vietnam.
The METUB Network has supported more than 3,000 content creators, 200 brands recently in the process of content creation, promotion campaigns with more than 7 billion monthly views. This can be considered as the important competitive advantage of MMUSIC to become tailor-made for Gen Z’s music.
“We realised that the Vietnamese music industry has prospered and young artists are increasingly asserting their influences among young audiences. Furthermore, Gen Z artists now have plethora of potentials and passions to pursue their dream and contribute to the development of the industry. We believe that if Gen Z artists can be well-equipped and supported by other companies, they are capable of introducing and representing Vietnamese Music on the world map. Although at the moment, they have full access to the prevailing trends, expressing their own egos through music and being ubiquitous with the support of social media and music platforms, young Vietnamese artists still have a big amount of obstacles. These are producing, releasing and promoting new music projects to pursue their passion for a long-term goal effectively. Grasping market demand and understanding Gen Z artists are our ultimate goal for MMUSIC,” said Ms. Tran Thi Bao Trang.
Nowadays, the Vietnamese music industry has witnessed the outstanding activities of the world’s two biggest music record companies. MMUSIC is launched as a first Vietnamese Record Label which supports both recording and distribution with two important strategic partners, namely Universal Music Group and Ingrooves. Additionally, MMUSIC will implement different strategic campaigns for different artists based on their characteristics and expectations. Spontaneously, MMUSIC also offers the opportunity to expand the collaboration between Vietnamese artists and international artists in the near future.
Recently, MMUSIC has signed the contracts with Tlinh and Grey D. They are our Exclusive Recording Artists. Tlinh is known for her feminist rap songs and sexy image while Grey D draws attention by his talent of composing and playing musical instruments.
Started as a Record Label at this moment, MMUSIC supports young artists in producing and releasing on all the music distribution platforms in Vietnam and helping them reach out to mass audiences. In the future, MMUSIC will play an important role in connecting artists, brands and media and hopefully establishing artists’ business based on the Fan Business Model.
Last but not least, the operating principle of MMUSIC is based on the hashtag 2M4S (2M – 4S) symbolising that artists come to MMUSIC to develop Sol – music, Soul – soul, Stream – Listeners, Show – Performance opportunities. Especially, MMUSIC also supports young artists in terms of music copyright.