HCMC – Local budget carrier Jetstar Pacific will conduct essential procedures to rebrand itself as Pacific Airlines to enhance its business performance and achieve greater synergy with its 70% owner Vietnam Airlines (VNA) in the local market, as part of an agreement reached on June 15, between Vietnam’s national airline VNA and Australian flag carrier Qantas Group, which currently holds a 30% stake in the low-cost airline.
As part of the rebranding, which is pending approval from the authorities, Jetstar Pacific will adopt a new logo and brand identity inspired by the livery of VNA.
Jetstar Pacific will also switch its reservation system from Navitaire to Sabre, which is currently used by VNA, to synchronize its flight network, booking procedures and customer features with those of VNA.
Trinh Hong Quang, VNA vice general director and Pacific Airlines chairman, said that the synchronization of the flight network and booking system will enhance the operational efficiency and competitive edge of VNA and Pacific Airlines in Vietnam’s tough domestic market during the post-Covid-19 period.
It will also enable the two airlines to expand their scale of operation, implement long-term strategies and consolidate the leading position of the Vietnam Airlines Group in the local aviation market, Quang added.
Jetstar Group chief executive Gareth Evans said, “With a highly competitive domestic market in Vietnam and the disruption caused by the coronavirus pandemic, it is the right time to leverage the strength and scale of Vietnam Airlines in its home market.”
Moreover, streamlining the booking system will help Pacific Airlines save costs and create a solid foundation for the airline to attain a robust growth after international travel restrictions ease, he noted.