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Fami soymilk of Vinasoy has successfully conquered the Chinese and Japanese markets

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Fami soymilk product line of Vietnam soymilk company Vinasoy has officially been launched in China and Japan’s supermarkets. This is a remarkable achievement of Vinasoy on the journey to win international markets.

After the success of being sold on the top 4 eCommerce platforms of China in June 2020, Fami soymilk of Vinasoy continues to expand its presence strongly in various supermarkets of China and Japan. This can be considered a big milestone of Vinasoy on the journey to bring its soymilk to the world.

In China, Fami soymilk has appeared on 11 leading eCommerce platforms including Tmall, Tmall Global, 1688, Taobao, JD, Ping Duo Duo, etc. Fami has also appeared in 14 storechains including 13 supermarket systems and one convenience storechain, with a total number of 420 POS of the modern channel and nearly 300 POS of the traditional channel. Significantly, Fami has been distributed at the Hema Shanghai supermarket system and at the center of the East China area. Hema is the smart supermarket chain operated under a new retail model of Alibaba Group, which is favored by Chinese consumers. Hema is smoothly combined between offline and online sales forms, thanks to the application of digital technology, providing many conveniences to consumers.

In Japan, Vinasoy’s products have been distributed in almost all parts of the country, with nearly 1,000 Asian stores and supermarkets in 45 out of 47 prefectures.

The export of healthy nutritional products made from selected and non-GMO pure Vietnamese soybeans to China and Japan in the midst of the pandemic is hopefully providing consumers with an additional healthy plant-based nutritional supplement.

Fami soymilk at Hema supermarket. Hema supermarket chain currently has more than 150 stores in big cities such as Beijing, Shanghai, etc.

Fami products at Taizhou Lianshang supermarket in Zhe Jiang province, China.

China and Japan are known as ones among the world leaders in soymilk consumption volume; thus, the fact that Vinasoy has successfully entered these two major markets proves the great efforts of the Board of Management of Vinasoy which hold the biggest soymilk market share in Vietnam. Vinasoy has been very careful and serious in finding solutions to export products to big markets, from market research in terms of taste, price, distribution preferences to communication and publicity strategy. At the same time, Vinasoy also focuses on product quality, ensuring stability and meeting international standards. Especially, there are products exclusively made following locals’ preferences.

Vinasoy’s products at Viet supermarket in Japan.

By successfully expanding foreign markets, Vinasoy has proved its No.1 position as a specialist in soybean nutrition in Vietnam. The company is having full potential to supply soymilk not only for domestic consumers but also to the world market, with China and Japan first, then the USA (in the third quarter of 2021), Korea, the Middle East, and the rest of Asia in the future. With the right strategy in penetrating foreign markets while focusing on building and developing local sustainable soybean sources, Vinasoy has been striving to maintain growth and its leading position in Vietnam with a market share of over 80%, and remains one of the top soymilk producers in the world for many consecutive years, being close to the goal of becoming the leading plant nutritionist in Asia.

Exporting products to foreign markets is one of the important steps to maintain sustainable development, to build Vinasoy’s brand and image to a more professional and more prestigious global level. This is also an encouraging step for Vietnamese milk companies on their own journeys to bring healthy and pure Vietnamese nutritional products to consumers worldwide.

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