HCMC – Biere Larue has introduced an Installation Art Display called “Breaking Dawn” in Danang City, which won the first Asia Record of Recycled Art.
Asia’s biggest recycled art is made from nearly 40,000 used beer cans, contributed by locals of Danang City and Quang Nam Province.
The Installation Art Display will be featured at the “New Year 2023 Mega-Party” hosted by Biere Larue on New Year’s Eve in Danang.
Biere Larue, in cooperation with the Danang Department of Tourism and the municipal Department of Information and Communications, encouraged local consumers to donate nearly 40,000 used cans to create the biggest Recycled Art in Asia. In particular, all the used cans are 100% recyclable, meeting Larue and HEINEKEN Vietnam’s criteria for a circular economy and zero waste to landfill.
Anna Bizon, marketing director at HEINEKEN Vietnam, on behalf of Larue Beer, said, “To boost tourism in Danang and Quang Nam, Larue has brought the first-ever Asia Record of Recycled Art to the two localities. The impressive art display is expected to be a new attraction spot this festive season.”
The recycled art from beer cans exemplifies Biere Larue’s efforts to promote green and sustainable tourism development.
“Symbolizing the sun and the smooth wave, the Recycled Art sculpture represents the belief for a brighter new year of 2023, a new year full of optimism. This Installation Art Display represents the Larue brand and HEINEKEN Vietnam’s commitment to sustainability,” said Cao Vu Hong Nhung, marketing manager of Larue.
The “New Year 2023 Mega-Party” will take place in Danang on December 31 and in Quang Nam on January 14, 2023. At the event in Danang, Biere Larue and the local people will officially receive the first Asian Record for the biggest Recycled Art by the Asian Record Organization.