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Wednesday, September 22, 2021

2021’s Mid-Autumn Festival: Mondelez Kinh Do embraces innovation to keep the stories alive

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Mondelez Kinh Do has announced in the virtual press conference today the launch of its innovative mooncakes for the festive season 2021, which are available to customers from August through stores nationwide as well as online shopping.

This year, the leading mooncake maker launches nearly 80 kinds of products with many new disruptive flavors to serve consumers, ranging from the supreme “Trang Vang Black and Gold” line, the premium “Trang Vang” line, the classic “Thu” line, to iconic contemporary Oreo mooncake line.

This Mid-Autumn Festival marks a significant breakthrough in every product line of the company. Specifically, Mondelez Kinh Do debuts its first-ever Thu Mini mooncake collection in vibrant pink and blue packaging, targeting younger consumers who prefer smaller mooncakes that are easier to consume. In addition, Mondelez Kinh Do also introduces an upgraded version of the famously rich and creamy Lava mooncakes, which comes in three flavors Chocolate, Cheese, and Green Bean Pork Floss.

In its commitment to positively impacting the environment, Mondelez Kinh Do continues to use friendly packaging materials for its mooncakes.

To ensure the products’ availability to the consumers’ doorstep, Mondelez Kinh Do has strengthened the robust distribution channel for this Mid-Autumn Festival, especially with the disruption of online shopping. All Kinh Do mooncakes are available early at e-commerce channels such as Lazada, Tiki, Shopee, and food delivery apps Grab, Gojek, and Baemin to shop safely and conveniently. To enhance consumers’ online shopping experience, Kinh Do offers 25,000 online shopping vouchers, which consumers can win easily through its digital activities.

The brand introduces an innovative digital activity empowered by AI technology, which enable consumers to bring their old mid-autumn photos to life by animating the faces in their family photos and stand a chance to win special prizes, including 5 mooncakes made of 9999 gold and thousands of online shopping vouchers.”

“We know these are not normal times and a lot in our lives has been compromised by the pandemic. However, we believe that the mid-autumn festival is absolutely the right occasion to seek some joy in these stressful days and find that connection again with the ones that we love, respect or care for. Our Mooncake campaign for this year plans to enable that,” said Mr. Hemant Rupani, Managing Director, Mondelez Kinh Do Vietnam.

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